TEACH Campaign

Creative campaign with a consistent message

In a world where the future is built by those who inspire, educate, and lead, teaching stands as one of the most impactful professions—yet it is often overlooked by those exploring career opportunities. Our campaign, Teaching: Discover your future, is designed to raise awareness about the limitless possibilities and profound rewards of a career in education. The campaign aims to ignite curiosity, excitement, and a sense of purpose in young adults and career changers alike, by showcasing the personal and professional fulfillment that comes from becoming a teacher.

Teach campaign homepage

Campaign Goals:

Inspire and Engage: Spark interest in teaching as a viable, fulfilling career choice.
Challenge Stereotypes: Highlight the diverse opportunities available in education beyond the traditional classroom setting.
Promote Teacher Value: Emphasize the importance of teachers in shaping communities, cultures, and the future workforce.

For this project, I took on the role of Art Director, leading the creative vision and execution of a comprehensive, multi-platform campaign aimed at raising awareness about careers in teaching at the university level. The campaign targeted a broad audience—undergraduate students, academic advisors, career services, faculty, and staff—with the goal of inspiring and informing those who might be considering or advocating for a career in education.

Key Responsibilities:

Art Direction & Visual Strategy: I developed a cohesive visual identity for the campaign that would resonate across all touchpoints, ensuring a consistent and engaging experience across both digital and print materials. This involved selecting the right color palette, typography, and imagery that would speak to a diverse audience while reinforcing the campaign’s message of inspiration and impact. By using vibrant, approachable visuals and clear, bold messaging, I made sure the design felt both professional and relatable to students considering teaching as a career path.
Website Design: I was responsible for conceptualizing and designing a user-friendly website that served as the central hub for the campaign. The website needed to offer visitors easy access to key information—such as teaching pathways, resources for career development, and real-life educator testimonials with an emphasis on visual storytelling, interactivity, and engagement.
Print Materials: In addition to digital assets, I designed a variety of print materials, including bookmarks, handouts, posters, and advertisements. Each print piece was strategically designed to communicate core campaign messages in a concise and visually impactful way. The 9-week advertising plan for the TEACH campaign through Minnesota Daily was intended to reach students in undergraduate content areas and raise awareness about the teaching program during the key academic cycle. I designed tools on the website such as quizzes and program fit finder to determine “What kind of teacher are you?” to engage a targeted audience.

Collaborative Leadership: I worked closely with university faculty, staff, and student groups, gathering feedback and insights to ensure that the campaign’s messaging resonated with its intended audiences. My role required collaboration with various stakeholders, including academic departments, career services, and student organizations, to refine the campaign and ensure its success. I also liaised with the marketing and communications teams to ensure consistency in tone and messaging across all materials.
Overall Project Management: As the project leader for the design and art direction, I managed the production timelines, budget, and delivery of all materials, ensuring everything was completed on time and to the highest quality standards. I also coordinated with vendors for the printing and distribution of physical materials, ensuring wide reach across campus.
Career Services Material: Included in the marketing material was a “roadmap” summarizing the steps to becoming a teacher, and a comprehensive binder that outlined the steps to becoming a teacher. The roadmap and binder were distributed across campus to all Twin Cities career services offices.

By creating materials that were visually compelling and strategically aligned with the initiative’s goals, I helped the university effectively communicate the value and rewards of teaching as a career. The campaign not only raised awareness but also actively engaged students, faculty, and staff in conversations about the role of educators in shaping the future.