About

APPROACH

I am a marketing and communications designer with a successful record of bringing complex projects with multiple stakeholders to fruition based on strategy and supported by analytics. I weave together in-depth knowledge and experience in strategic communication, art direction, and user experience to meet organizational goals.

My approach to design is rooted in research in order to achieve the very best results and avoid our own biases—because we frequently create design solutions for people who aren’t like us.  I look to insights derived from user experience testing and analytics to create realistic initiatives and beautiful designs people are actually excited about.

The foundation of my process combines the following:

CAPABILITIES AND STRENGTHS

  • Marketing and content strategy
  • Branding and identity design and management
  • Art direction
  • Project management
  • Leading creative teams

SKILLS

  • Developing engaging content for multiple platforms, including print, web, and social media
  • Turning a vision into an actionable content strategy
  • Audits and analyses of existing assets, information architecture, and overall user experience
  • Content-focused projects, preparing for website overhaul
  • Usability testing and focus groups
  • Developing new IA, or creating a strategic framework for content
  • Front-end and responsive design & development
  • Copywriting, storyboarding, and prototyping
  • Shooting and editing photography and video