I am a marketing and communications designer with a successful record of bringing complex projects with multiple stakeholders to fruition based on strategy and supported by analytics. I weave together in-depth knowledge and experience in strategic communication, art direction, and user experience to meet organizational goals.
My approach to design is rooted in research in order to achieve the very best results and avoid our own biases—because we frequently create design solutions for people who aren’t like us. I look to insights derived from user experience testing and analytics to create realistic initiatives and beautiful designs people are actually excited about.
The foundation of my process combines the following: